More frequently we are seeing men enter the spa domain. Recent statistics show a 50% increase in male spa attendees. This incredible jump in spa history needs to be taken seriously. Throughout my learning curve of 30+ years of providing men with hair, skin and body care, I have...

One of the questions we often hear is “What’s the best marketing I can do to gain new clients?” As you might imagine, the answer is always complex. The “best marketing” for one location may be ineffective for another. The competitive landscape, location and population demographics all influence a...

The Skin Health and Beauty Pyramid™  is a revolutionary philosophy developed to simplify and educate on the priorities of skin needs. It offers a guide to effective solutions for solving common skin conditions that concern consumers most, such as premature aging, problem-prone, unwanted pigmentation and dehydrated skin. What you...